For many airlines the leisure travel market remains an important and growing industry sector; whether it be from inclusive tour, seat only (including consolidation and VFR), or cruise.
However, the competitive nature of the marketplace and resulting low margins, the regulatory requirements and credit risks associated with the sector, and the relatively high operating and distribution costs means the majority of airlines focus their efforts on a small number of large companies who create bookings via their GDS.
The small to medium sized specialist companies outside of this group have no direct relationship with the airline and are forced to sell other airlines to their customers, or can elect to obtain the airline’s product via a potential competitor.
Proving a success since its launch, the Leisure Travel Zone is already providing booking and ticketing services on behalf of over 25 of the world’s leading airlines.
The introduction of the Zone enables airlines to widen their distribution strategy, grow revenue, reduce operating and distribution costs, and mitigate credit risks.
The Zone allows airlines to; set up and control a leisure travel product tailored to the needs of small to medium sized trade customers, automate the registration process and specify how verification should operate. In addition it offers an online booking and ticketing service, management of credit limits and payment methods and functionality that ensures all bookings adhere to the terms and conditions applied.
Trade customers are able to access the Leisure Travel Zone at their convenience, and have full control over bookings from availability and pricing through to ticketing, and can elect to create bookings in their own GDS if the airline permits.